Casumo runs display advertising across multiple regulated markets, so every ad has to clear compliance and still work for a local audience. The hard part was producing that volume of creatives without holding up the rest of the pipeline. Now the team builds and serves its dynamic creative in Bannerflow, and Google handles activation, targeting, and reporting. Campaigns ship faster, and the team keeps full creative control in every market.
/case_study-casumo-hero_module_2044x1732.jpg?width=1600&name=case_study-casumo-hero_module_2044x1732.jpg)
- Category:
- Dynamic Creative Optimisation (DCO)
- Industry:
- iGaming
- Solution:
- Bannerflow Dynamic Creatives + Google activation for multi-market, compliant personalisation
Background and challenges
Casumo is an award-winning online casino that operates globally in several different languages. Through design, technology, and innovation, Casumo has aimed to consistently disrupt the iGaming industry – with a display advertising KPI of producing quality ads in less time. Casumo has been a customer of Bannerflow since 2012.
For Casumo’s in-house team, producing display campaigns that are compliant with strict advertising guidelines across multiple markets is essential.
Adding to this challenge is the need for the in-house team to produce hundreds of personalised and targeted banners for customers at different stages of the sales funnel every week.
/body-casumo-background-1000x987-1.jpg?width=745&height=637&name=body-casumo-background-1000x987-1.jpg)
Solutions
Casumo now produces and serves its dynamic creative through Bannerflow, and uses Google products for targeting. That pairing lets them reach specific audience segments across the sales funnel, each with its own tailored creative variation. Bannerflow runs the creative side, while Google handles audience targeting and reporting.
What’s more, they can apply different messages, different images, and different CTAs across different ad designs – all within the same campaign.
Results
Casumo's production is now faster and more data-led. They use live data feeds in Bannerflow to produce hyper-relevant dynamic creative campaigns. With more creatives ready to test, the team can run A/B tests and optimize delivery in their ad server at a much larger scale.
Plus, issues of compliance are easily addressed. The control offered by the Bannerflow platform enables Casumo’s in-house team to update display advertising in real-time – adapting to market requirements in an instant.
