Background and challenges
Casumo is an award-winning online casino, which operates globally in several different languages. Through design, technology, and innovation Casumo have aimed to consistently disrupt the iGaming industry – with a display advertising KPI of producing quality ads in less time. Casumo has been a customer of Bannerflow since 2012.
For Casumo’s in-house team, producing display campaigns that are compliant with strict advertising guidelines across multiple markets is essential.
Adding to this challenge is the need for the in-house team to produce hundreds of personalised and targeted banners for customers at different stages of the sales funnel every week.
Casumo now uses dynamic creative optimisation (DCO). Using a combination of Bannerflow’s DCO offering and Google products they are able to target specific audience segments, across the sales funnel – with variations of ad creative.
What’s more, they can apply different messages, different images, and different CTAs, across different ad designs – all within the same campaign.
Download the Casumo case study