Banner makers offer simple scaling. CMPs enable powerful, AI assisted ad reproduction. Go from a single master creative to all the different ads you need in just a few hours.

• Scale to unique sizes
• Automatically graphically optimised
• Automatically conform to chosen ad networks

Translation management with a spreadsheet is time-consuming and can add days to the production workflow. Although, a CMP changes that. Produce multi-market campaigns easily, since you can:

• Translate, edit, and approve in-platform
• Collaborate cloud-based across the world
• Recreate ads in just a few clicks

Boring, repetitive banners do not cut it with customers. That’s why using creative and personalised advertising is so important. Here are just a few things the ad creator of a CMP, such as Bannerflow, offers:

• Advanced rich media animations
• Easy to apply video
• Code-free interactivity
• Live dynamic content and data feeds
• A range of different targeting options
• Next level personalisation
• Omnichannel, multi-format campaigns
• Brand consistency…
  … and more.

Unlike banner makers, CMPs are directly integrated into the publishing process. Distribute your ads directly to your chosen publisher, ad network or affiliate site, seamlessly. Additionally:

• Ads are automatically optimised for specific publishing requirements
• Update published ads instantly
• Export to several formats
• A/B test easily to improve performance