SEGA automated multi-market production workflows, cutting campaign timelines by two-thirds while launching dynamic, interactive ads globally.
- Category:
Creative Automation and Social Dynamic Ads
- Industry:
Gaming / Entertainment
- Solution:
Bannerflow platform for automated multi-market production and dynamic interactive ad formats
Background
SEGA is a globally recognized leader in the gaming industry, renowned for iconic franchises like Sonic the Hedgehog, Yakuza, Persona, Two Point, Total War, and Football Manager. Founded in 1960, SEGA has a legacy of innovation and storytelling that continues to captivate audiences across consoles, PC, and mobile platforms.
With a presence in key markets worldwide, SEGA combines cutting-edge technology and dynamic gameplay to deliver unforgettable entertainment experiences while fostering meaningful connections with players through creative and engaging campaigns.
Challenges
With operations spanning numerous markets—each with unique cultural and advertising demands—SEGA needed an efficient way to deliver campaigns that resonated locally while maintaining its global brand identity.
The challenge was not only to manage the complexity of scaling campaigns across regions but also to create ads that reflected the dynamic nature of SEGA’s games.
Solutions
By automating production workflows, SEGA reduced campaign production timelines by two-thirds, allowing them to launch campaigns faster and focus on creative innovation.
Dynamic and interactive ad formats helped SEGA better reflect the energy of their games, creating stronger connections with players and improving audience engagement.
Results
SEGA’s partnership with Bannerflow addressed key advertising challenges by introducing tools that streamlined production, simplified localization, and enabled creative, interactive ads. By reducing production times and improving audience engagement, SEGA was able to deliver campaigns that reflected the creativity of their games while meeting the demands of diverse markets.
This collaboration shows how technology like Social Dynamic Ads can help brands manage complex advertising requirements efficiently. SEGA’s experience provides a valuable example for businesses seeking to enhance their campaigns, maintain brand consistency, and connect with audiences in meaningful ways.
Bannerflow enhances our collaboration with agency partners because instead of them spending a significant amount of time on campaign set-up, we can ask them to focus on more important business challenges, like overall media strategy, optimisation, innovation and performance.
Matt Whittles, Senior Media Planning Manager