Highest-performing Black Friday in Virgin Voyages’ history

Virgin Voyages at a glance

Millions of bookings, constantly changing cruise offers, and peak trading moments where speed is critical. Virgin Voyages operates in a fast-moving digital environment where creative production must scale quickly, without sacrificing quality or control. By adopting Bannerflow’s creative automation platform, Virgin Voyages transformed how campaigns are built, adapted, and launched.

Built for experience, challenged by scale

Virgin Voyages is an award-winning, adults-only cruise line operating in a fast-moving digital environment where speed, relevance, and performance are critical to campaign success. To stay competitive during peak trading moments, the brand needed a creative approach that could keep pace with constantly evolving demands across channels and formats. With a strong focus on innovation, Virgin Voyages set out to modernise its creative operations and future-proof campaign delivery.

When manual production couldn’t keep up

As campaign timelines continued to shrink, manual creative production made it increasingly difficult to scale output and respond quickly to high-pressure trading moments like Black Friday. Producing and adapting assets across multiple formats slowed execution and limited flexibility at a time when performance mattered most. Virgin Voyages needed a way to move faster without sacrificing creative quality, control, or collaboration.