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7 Display Advertising Challenges (And Solutions) for Consumer and Retail Brands
In this guide, we offer actions and strategies to help your brand create display ad campaigns that stand out that convert.
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Increase creativity, cut ad fatigue
Scale ads fast to maximise performance. Use your new found time to concept and optimise – plus, personalise campaigns with dynamic creative optimisation (DCO).
Design with freedom
Use a range of drag and drop widgets to drive engagement. Apply animations, add to basket functionality, sign-up forms, and much more – without writing a single line of code.
Go local, stay personal
Optimise workflows for complex multi-channel, multi-brand, multi-market campaigns. Collaborate with designers, copywriters, and translators in-platform to localise ads in minutes.
Personalise your onsite content by utilising HTML5 dynamic creatives. From sponsored products to targeted headers, grab your customers’ attentions with data-driven placements.
Bring your online capabilities offline. Control in-store and out-of-home signage, creating variants for franchises, chains, and locations. Display real-time data and offers to boost sales.