Kindred Group controls 11 of Europe’s most successful online gambling brands, and has over 25.6 million customers, with Unibet being its biggest and most premium brand.
The majority of Kindred Group’s worldwide display advertising production is done in-house, using Bannerflow.
All of Kindred Group’s display advertising, across its 11 brands, must comply with individual market regulations that constantly change. Is also crucial that Kindred Group displays live odds for every sporting event within each market it serves.
Additionally, it is essential that the in-house team is able to quickly produce hundreds of dynamic and optimisable ads every week to both acquire and retain customers.
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Thanks to Bannerflow’s real-time publishing and ad network integrations, Kindred Group can make changes to live banners, in specific markets – instantly.
For multi-market campaigns, the in-house team benefits from powerful production tools that enable the smooth creation of hundreds of dynamic ads every week. Plus, the easy application of live data feeds, means all banner campaigns are tailored to specific audiences.
Kindred Group achieved