All posts on Advertising strategy

From understanding cookie alternatives to gaming as an ad channel – discover all the online advertising trends your brand needs to know.

Learn how retail media is reshaping advertising by leveraging first-party data for targeted ads within e-commerce platforms.

Connected TV (CTV) transforms entertainment with internet-enabled streaming, precise ad targeting, measurable results, and cost-efficient campaigns.

Discover Bannerflow’s top display advertising trends of 2025, from AI-driven personalization to immersive ad formats, to create standout campaigns.

Master the art of Retail Media campaigns with our best practices guide. Dive into strategies that align with evolving digital platforms for optimal business results.