Once you have published your ads, it doesn’t end there. Indeed, for many marketers, this is only the beginning of their ad strategies.
Reporting and analytics
It might not be everyone’s idea of the most romantic coupling, but data and ad analytics have a magnetic attraction. It’s important to analyse the effectiveness of your ads by measuring campaign costs, conversion rates, and continually testing to determine what images and messaging are working for your brand.
Remember! Don’t forget to build a post-click landing page to link to. Studies have shown that creating a visual link between ads and landing pages creates a sense of continuity and improves results.
You’d be forgiven for thinking that optimizing an ad should be relatively straightforward. After all, you’re working with a limited amount of space, and you only have a few seconds to grab your audience’s attention.
Dig a little deeper though, and these are the exact reasons why you need to nail the optimization. With the limited time and space, you need to be super efficient, and extra creative. Here are four ways to help you fully optimise your banner ad campaign:
- Quality of image and copy
- Offer and relevance
- User flow
There’s more to optimizing a banner ad than meets the eye, but by following these steps, you can ensure that your campaign is the best it can be. It may seem like a lot at first, but it’ll become second nature, and you can watch your engagement and conversion rise and rise.
Note: Great ads often require more stages than the 5 steps we have reduced it to here. More advanced ad production requires editorial collaboration, translation of campaigns in other languages, and ad scheduling – not to mention media buying, multivariate testing and optimisation of live ads!
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