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On-Demand Webinar: Digital in-house production strategy

Beat the odds and adapt to the future

Join special guest David Bevan, Design Manager at Betway Group, and Bannerflow host Emil Chroona, Chief Customer Officer, as they discuss these questions, and how Betway Group was able to produce many ads, all whilst saving their designers thousands of hours.

You’ll learn how to:

  • How to speed up production processes by up to 90%
  • Move towards creative personalisation
  • Optimise your production process – and measure the ROI

digital in house production strategy

 

Submit your email to get access to the pre-recorded webinar
Production workflow challenges

Production workflow challenges

Chapter 1

  • Manual production tasks and how they limit the ability to deliver creatively
  • Identify areas for improvement
Challenges and results

Challenges and results

Chapter 2

  • Betway’s challenges and goals 
  • How they cut production time by 90 % for their assets
  • Doubled CR with real-time dynamic assets
  • Before and after scenario
Remain relevant to your audience

Remain relevant to your audience

Chapter 3

  • Be agile in your creative approach
  • Embrace technology to get around human hurdles 
  • Create with the end-user in mind
  • Stay updated through research and development sessions
Staying consistent across channels

Staying consistent across channels

Chapter 4

  • The value of having guidelines for the tone of voice plus a bank of brand imagery and templates
  • Quality control for all creative output
  • Upskill users with on-demand tutorials
Measure up and calculate ROI

Measure up and calculate ROI

Chapter 5

  • Use time logging and reporting to identify task productivity enhancements
  • Analyse data – before and after
Stay relevant with a dynamic production strategy

Stay relevant with a dynamic production strategy

Chapter 6

  • Keep on top of design and production trends
  • Be the persona
  • Keep a clear vision of the goal
  • Embrace new technologies
Overcoming banner blindness

Overcoming banner blindness

Chapter 7

  • Focus on dynamic content
  • Use of data feeds
  • Doubled CTR with a shift from generic to dynamic banners
  • Never the same banner twice
Move towards creative personalisation

Move towards creative personalisation

Chapter 8

  • Clear expectations of what ‘Personalisation’ is
  • Modular, reactive and dynamic creatives
  • How data can help identify key market customers
Stay ahead of the competition

Stay ahead of the competition

Chapter 9

  • Research industry trends, competitors and top brands
  • A/B-tests
  • Take time to understand what’s not working
  • Identify target customers
Betways plans for next year

Betways plans for next year

Chapter 10

  • Using the World Cup as a springboard for dynamic content
  • Maximise the value of tech platforms in place