On-Demand Webinar: Digital in-house production strategy
Beat the odds and adapt to the future
Join special guest David Bevan, Design Manager at Betway Group, and Bannerflow host Emil Chroona, Chief Customer Officer, as they discuss these questions, and how Betway Group was able to produce many ads, all whilst saving their designers thousands of hours.
You’ll learn how to:
- How to speed up production processes by up to 90%
- Move towards creative personalisation
- Optimise your production process – and measure the ROI
Submit your email to get access to the pre-recorded webinar
- Manual production tasks and how they limit the ability to deliver creatively
- Identify areas for improvement
- Betway’s challenges and goals
- How they cut production time by 90 % for their assets
- Doubled CR with real-time dynamic assets
- Before and after scenario
- Be agile in your creative approach
- Embrace technology to get around human hurdles
- Create with the end-user in mind
- Stay updated through research and development sessions
- The value of having guidelines for the tone of voice plus a bank of brand imagery and templates
- Quality control for all creative output
- Upskill users with on-demand tutorials
- Use time logging and reporting to identify task productivity enhancements
- Analyse data – before and after
- Keep on top of design and production trends
- Be the persona
- Keep a clear vision of the goal
- Embrace new technologies
- Focus on dynamic content
- Use of data feeds
- Doubled CTR with a shift from generic to dynamic banners
- Never the same banner twice
- Clear expectations of what ‘Personalisation’ is
- Modular, reactive and dynamic creatives
- How data can help identify key market customers
- Research industry trends, competitors and top brands
- A/B-tests
- Take time to understand what’s not working
- Identify target customers
- Using the World Cup as a springboard for dynamic content
- Maximise the value of tech platforms in place
