Virgin Voyages at a glance

Millions of bookings, constantly changing cruise offers, and peak trading moments where speed is critical.

Virgin Voyages operates in a fast-moving digital environment where creative production must scale quickly,  without sacrificing quality or control.

By adopting Bannerflow’s creative automation platform, Virgin Voyages transformed how campaigns are built, adapted, and launched.

Benefits from using Bannerflow

Design (2) (7)

Faster Production

Enabled rapid delivery of complex campaigns in a high-speed environment.

Untitled (3)

Scalable Creative Output

Easily produced and managed multiple creative sizes and variations.

Manage (2) (6)

Stronger Performance

Delivered the highest-performing Black Friday campaign in Virgin Voyages’ history.

Virgin Voyages_Logo_800x1000-1


BACKGROUND

Built for experience, challenged by scale

Virgin Voyages is an award-winning, adults-only cruise line operating in a fast-moving digital environment where speed, relevance, and performance are critical to campaign success.

To stay competitive during peak trading moments, the brand needed a creative approach that could keep pace with constantly evolving demands across channels and formats.

With a strong focus on innovation, Virgin Voyages set out to modernise its creative operations and future-proof campaign delivery.

CHALLENGE

When manual production couldn’t keep up

As campaign timelines continued to shrink, manual creative production made it increasingly difficult to scale output and respond quickly to high-pressure trading moments like Black Friday.

Producing and adapting assets across multiple formats slowed execution and limited flexibility at a time when performance mattered most.
Virgin Voyages needed a way to move faster without sacrificing creative quality, control, or collaboration.

SOLUTION

Creative automation, built for scale

By implementing Bannerflow’s creative automation platform, Virgin Voyages streamlined how campaigns are built, adapted, and launched.

Bannerflow automated repetitive production tasks, centralised creative workflows, and enabled the team to scale campaigns quickly, while maintaining full creative control.

With Bannerflow, Virgin Voyages was able to:

  • Automate creative production across multiple formats

  • Reduce production time from days to hours

  • Scale campaigns quickly for peak trading moments like Black Friday

  • Collaborate more efficiently across teams 

RESULTS

Automation That Delivers Results

Creative automation didn’t just improve efficiency; it drove measurable performance.

Powered by Bannerflow, Virgin Voyages launched their highest-performing Black Friday campaign to date, proving that faster creative production can also lead to stronger outcomes.

By freeing teams from manual workflows, creative automation enabled greater focus on impact, optimisation, and results.

Read more case studies

Scoot

Scoot

Learn how Scoot scaled up their advertising for consistent branding, agile response, and efficient workflows.

Read case study
Elkjop-Content Module

Elkjøp

Discover how Elkjøp mastered their digital engagement across social, display, and DOOH channels.

Read case study
Kaizen Content Module

Kaizen Gaming

Learn how Kaizen harnessed Bannerflow's dynamic ads for enhanced customer experience and growth in the GameTech industry.

Read case study

We’re Here to Help You Scale. Let’s Start With a Demo!