Background and challenges
The Saxo Bank Group is a pioneer of fintech, and one of the most trusted names in the industry. Saxo Bank has used Bannerflow for its display advertising since 2017.
Before Bannerflow, display production at Saxo Bank was manual and time consuming; so much so that it actually stressed the organisation – from production timelines, review rounds, to hosting, and just getting campaigns setup for distribution.
Plus, with many markets to cover and legislation constantly changing, being able to produce and control display advertising that bought in clients and provided value for money was essential.
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Saxo Bank achieved