Bannerflow at the Forefront of Creative Advertising Technologies in 2024

Stockholm, July 2, 2024 – Bannerflow is proud to announce our prominent feature in Forrester's comprehensive report on creative advertising technologies. This report underscores Bannerflow's leadership and innovation in the rapidly evolving landscape of creative automation.

Industry Insights and Market Dynamics

Forrester's report highlights major trends that are reshaping the creative advertising industry. 

The convergence of media and creative is a significant trend, with 35% of B2C marketing and advertising decision-makers planning to integrate creative and media assignments within the next year. This integration is crucial for creating synergistic marketing strategies that combine big ideas with creative intelligence.

Creative advertising technologies are revolutionising workflows, enhancing customer understanding, and delivering highly relevant content. These technologies provide a common platform for media and creative experts to collaborate, fostering a cross-disciplinary approach where performance marketers become creative scientists and designers gain media expertise. Read more about how Creative Technologies are changing the way we advertise in 2024 in our latest blog here.

Bannerflow's Role in the Market

According to this 2024 report by Forrester, Bannerflow stands out as a key player in the creative automation landscape, offering robust solutions that address the diverse needs of modern advertisers.

The Bannerflow platform has been reported to excel in the following areas, amongst others:

  1. Streamlined Workflows: Automating repetitive tasks, allowing creative teams to focus on strategic initiatives.
  2. Deep Customer Insights: Leveraging data to inform creative decisions and tailor content to specific audiences.
  3. Cross-Disciplinary Collaboration: Enabling seamless cooperation between media and creative teams.
  4. AI Integration: Utilising artificial intelligence to enhance creativity and efficiency.

The Future of Creative Automation

The future of creative automation is poised to balance workflow efficiencies with comprehensive analytical capabilities. Full-funnel solutions and advanced AI will empower marketers to harness data for more personalised and impactful advertising campaigns.

Bannerflow is committed to staying ahead of industry trends, and continuously innovating our platform to meet the evolving needs of our clients. By providing cutting-edge tools and technologies, Bannerflow helps brands navigate the complexities of the digital landscape and achieve their marketing objectives.

Discover more about the future of creative advertising technologies and how Bannerflow can elevate your marketing strategies by accessing the full Forrester report here.

For media inquiries, please contact:

Lucy Perrott

Head of Growth 

About Bannerflow:

Bannerflow is a leading provider of creative automation technologies, empowering brands to produce, scale, and optimise their creative assets across digital channels. With a focus on innovation and customer success, Bannerflow helps businesses streamline their workflows, enhance customer understanding, and deliver relevant, impactful advertising.