Posts about Contextual targeting

Key insights, best practices, and essential interviews – learn what you need to stay ahead of the competition.

Advertising, Trends, Social Media Advertising

The Latest Updates on Social Media Platforms - August 30th 2023

Display Advertising, Dynamic Creative Optimisation, Featured

From Global to Local: How Personalised DCO Content Wins Every Time

Trends, Social Media Advertising

The Latest Updates on Social Media Platforms - August 4th 2023

Creative Management Platforms, Dynamic Creative Optimisation, Programmatic Advertising

Maximise Personalisation with Creative Management Platforms: A Guide

Creative Management Platforms, Explainers, Programmatic Advertising

Unveiling the Power of Dynamic Creative Optimisation

Success Stories

Bannerflow and Kaizen's Winning Partnership: 2000% Increase in Gross Gaming Revenue During FIFA World Cup Campaign

Programmatic Advertising

AI in Ads: How Meta, Google, Amazon & Microsoft Are Adapting

Creative Management Platforms, Display Advertising, Dynamic Creative Optimisation

How to Optimise Your Ad Creatives for Success

Design

2023 Design Trends: Unveiling Dynamic Visual Experiences for Brands

Success Stories

2000% Increase in Gross Gaming Revenue During FIFA World Cup Campaign

Programmatic Advertising

What Is CTV & Why Is It the Future of Programmatic Advertising?

Social Media Advertising

Master the TikTok Algorithm: 5 Essential Strategies for Success

Display Advertising

Google Optimize Sunsetting: What it Means for Advertisers

Display Advertising

5 E-Commerce Display Advertising Tips

Banner Examples, Campaign Examples, Display Advertising

4 Ways to Improve Your Banner Ad Design

Social Media Advertising

How to Strategically Use Social Media to Drive a Digital Transformation

In-house, Partnerships (Commercial/Tech)

Creative Marketing: A 5 Step Guide – and Why It Matters

Programmatic Advertising

The Challenges of Programmatic Advertising

Success Stories

How Bonnier News Brand Studio Helps Customers Reach Audiences Online

Ad Formats, Social Media Advertising

Social Media Strategies to Boost Your Engagement

Programmatic Advertising

4 Reasons for Using Programmatic Advertising

Banner Examples, Programmatic Advertising

Why Now Is the Time to Embrace Programmatic Creative

In-house, Partnerships (Commercial/Tech)

Marketing With Fake News: A Dangerous Game

Creative Management Platforms, In-house, Partnerships (Commercial/Tech), Dynamic Creative Optimisation

What Are the Benefits of Cloud-Based Advertising?

In-house, Partnerships (Commercial/Tech), Display Advertising

How Affiliate Marketers Can Make Rich Media Ads Work

Creative Management Platforms, Display Advertising, Dynamic Creative Optimisation

7 Reasons Why You Have to Start Building HTML5 Rich Media Ads

Dynamic Advertising

The Simple 10 Step Guide to Dynamic Creative Optimisation (DCO)

Digital Out Of Home

How one of Sweden’s most read newspapers got noticed with Dynamic Digital out-of-home (DOOH)

Social Media Advertising

The Latest Updates on Social Media Platforms - June 27th 2023

Social Media Advertising

The Latest Updates on Social Media Platforms - June 2nd 2023

Programmatic Advertising

What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Design

2023 Design Trends: Unveiling Dynamic Visual Experiences for Brands

In-house, Partnerships (Commercial/Tech)

Measuring Marketing ROI – How to Calculate for Success

Top Challenges and Focus Areas for Marketers in 2023

Ad monetization

Five Martech Trends for 2023

Ad monetization

The Importance of Choosing the Right MarTech Tool for Your Business

Digital advertising

An introduction to Video on Demand (VOD): AVOD, SVOD & TVOD

Digital advertising

A Guide to Increasing Video Advertising Engagement

Video Advertising

Interactive video and the future of mobile video advertising

Digital advertising

Preparing for a Cookie-less Future: What Digital Marketers Need to Know

Digital advertising

How to future-proof your programmatic strategy

Digital advertising

The Revolution of Programmatic: Digital Out Of Home Advertising (DOOH)

A guide to audience targeting for personalised advertising

How Rootz increased their Net Gaming Revenue by up to 100%

Display advertising CTRs and what these mean for your industry

The impact of mobile vs desktop display advertising for your industry

Display Advertising

How To Accelerate Performance Using Dynamic Remarketing

How Betway Group Beats the Odds and Adapts to the Future with a Digital In-House Production Strategy

Five Marketing Trends You Should Have Implemented By Now

The Future’s Digital: Reimagining Retail Through Digital Transformation

Digital advertising

Driving Digital Transformation in the Busy World of iGaming

Digital advertising

Six reasons why social media advertising is better than traditional advertising

Campaign Examples, Digital advertising

7 Great Social Media Advertising Campaigns

Digital advertising

Why You Should Advance Your Digital Marketing Strategies

Digital advertising

Embracing Digital Transformation for the Future of Travel

B2B social media, B2B advertising strategies, Advertising strategies

Social media advertising strategies for B2B

Evolving your Brand Effectively with the Power of In-House

7 Marketing Trends to Jump on in 2022

5 Vital Reasons to Upskill your Marketing Team

Creative Management Platforms

Accelerating your Digital Transformation in 2022

In-house, Partnerships (Commercial/Tech)

The State of In-housing 2022: A Strange and Extraordinary Year

Best banners, Best banners ads, Banner Examples, Campaign Examples, Digital advertising

Best Display Advertising Campaign of 2021

Advertising campaigns

Digital out-of-home (DOOH) campaigns with PodMe

Digital advertising

Four key social media advertising trends for 2023

Best banners, Best banners ads, Banner Examples, Campaign Examples

Best Display Advertising Campaign: Center Parcs

Digital advertising

Online Advertising Trends to Look Out For in 2023

Programmatic Advertising Trends: 5 Key Trends to Know About in 2023

Trends, Digital Out Of Home

4 Essential DOOH Advertising Trends You Need to Know | 2022

Digital advertising

5 Key Entertainment Display Advertising Trends 2021

Display Advertising, Telecom, Retail, iGaming, Travel, Financial Services

5 display advertising trends your retail brand needs to know

The Secret to Great Display Campaigns: Saxo Bank & Komponent

iGaming Display Advertising Trends 2022

Best banners, Best banners ads, Banner Examples, Campaign Examples

Best Display Campaign of Summer 2021: Telenor

Blog category

Display Advertising Trends 2021: Key Stats and Insights

Rebranding for success: merging Com Hem and Tele2

Banner Examples, Campaign Examples, E-commerce, Automobile ads

Car Advertising Campaigns: The 7 Most Effective of All Time

Advertising campaigns, Blog category

Going global and staying local – How Storytel cuts through the noise

Campaign Examples, E-commerce

E-commerce Advertising Campaigns: The 5 Best of All Time

Blog category, E-commerce

6 top e-commerce display advertising ideas

6 Key Strategies For Great Entertainment Display Campaigns

Readly: Quality Campaigns – Next Level Production Automation

Banner Examples, Campaign Examples

Best Display Campaign of Spring 2021: Amedia

Campaign Examples

Travel Marketing Campaigns: The 7 Best of All Time

Digital advertising

5 powerful reasons to automate your digital advertising production

8 Ways Display Advertising Can Help Travel Advertisers

Best banners, Best banners ads, Banner Examples, Ad Formats, Design

Display Advertising: Best Banner Ads Examples

Digital advertising

7 Essential Strategies For Your Best Ever Financial Services Ads | 2022

Data-driven

A Guide to Data-Driven Marketing and Big Data Marketing

Creative Management Platforms, Telecom, Retail, iGaming, Travel, Dynamic Creative Optimisation, Financial Services

The Essential Marketer’s Guide to Advertising in Gaming

Best banners, Best banners ads, Banner Examples, Campaign Examples, Design

Best Display Advertising Campaign: Nextory

What is a Hybrid Marketing Model?

Essential Marketing Skills For Your Business in 2021

Campaign Examples, Digital advertising, Design

Gaming Advertising Campaigns: The 7 Best of All Time

Advertising trends

4 Key Marketing Trends For 2021

Digital Transformation In Banking and Financial Services

How MásMóvil acquires new customers and overcomes ad production challenges

Digital Transformation Strategy and Framework Guide

What Is Digital Transformation?

The State of In-housing 2021: A strange and extraordinary year

Best banners, Best banners ads, Banner Examples, Campaign Examples, Design

Best Display Advertising Campaign of 2020

Banner Examples, Campaign Examples, Design

Best Display Advertising Campaign: Supla+

Advertising trends, Digital advertising

5 key programmatic advertising trends you need to know | 2022

E-commerce, Ad Formats

8 e-commerce advertising trends to boost results in 2022

Digital advertising

Essential online advertising trends | 2022

Digital advertising

5 Social Media Advertising Trends | 2022

How Saxo Bank transformed its display advertising

Ad Formats, Ad publishing

The essential guide to publishing display advertising using Google

10 essential types of personalisation in display advertising

Best banners ads, Design

Best Display Advertising Campaign: CM.com

Ad Formats

7 ways to increase mobile display advertising performance

Advertising trends, E-commerce

5 essential e-commerce display advertising trends | 2020

iGaming: Display Advertising Trends 2020

Display Advertising Trends 2020: the essential facts and stats

In-house, Partnerships (Commercial/Tech), Telecom, Retail, iGaming, Travel, Financial Services

ln-house marketing across countries at Elkjøp Nordic

Data-driven

7 ways to increase marketing ROI by combining creativity and data

Campaign Examples

Best display advertising campaign: City Gross

Creative Management Platforms

How CMC Markets manages digital on a global scale

How to achieve long term effectiveness from in-housing

Digital advertising

The future of digital advertising: the trends you need to know | 2020

How to increase performance via personalisation in display advertising

Campaign Examples, Design

Best display advertising campaign: ATG

Ad Formats

How Svea Ekonomi creates engaging and impactful digital advertising

Creative Management Platforms

7 ways in-house marketing and martech save brands time, money, and resources

Brand safety, Ad Formats

The ultimate guide to transparency in display advertising

Brand safety, Ad Formats

Data privacy legislation: what display advertisers need to know

Creative Management Platforms

How If developed an in-house agency to ensure success

Creative Management Platforms

What is a Creative Management Platform (CMP)?

The state of in-housing according to 3 leading marketers | 2020

Campaign Examples

How to innovate in display advertising with Bluestep Bank

The State of In-housing 2020: Creativity and ROI Flourishing

Best banners, Best banners ads, Campaign Examples, Ad Formats, Design

Best display advertising campaign of 2019

Digital out-of-home (DOOH) advertising trends | 2020

E-commerce, Digital advertising

4 essential e-commerce advertising trends | 2020

Campaign Examples

Best display advertising campaign: Meliá Hotels International

Ad Formats

6 key online advertising trends you need to know | 2020

Programmatic advertising trends | 2020

Contextual targeting

Why contextual targeting in advertising is the next big thing – again

E-commerce

Onsite DCO: The next step for dynamic creative optimisation and e-commerce?

Design

How Three Sweden designs impactful HTML5 display advertising

Ad builder, Creative Management Platforms, Ad editor, Design

Creative Studio: Introducing Bannerflow’s next generation ad creator

Ad Formats

Display advertising: glossary of key acronyms and terms

Creative Management Platforms

Telia’s digital transformation journey: innovation in telecom marketing

Display Advertising, Telecom, Retail, iGaming, Travel, Financial Services

A telecom marketer’s guide to mastering display advertising

Best display advertising campaign: Elko

Campaign Examples, Ad Formats, Design

8 steps to create the perfect Black Friday banner campaign

Creative Management Platforms

Dynamic in-house display advertising with Kindred Group

Telecom, Retail, iGaming, Travel, Financial Services, Success Stories

How Meliá Hotels International Produces DCO Display Advertising in-House

Agency dependency, Campaign Examples, Ad Formats

Paradox and Gamer Creative: Transparency in advertising

What is programmatic creative?

How Tre Creative Agency stays ahead with in-house display advertising

Ad Formats, Design

How DC Thomson Media achieve creativity in display advertising

Brand safety, Ad Formats, Design

4 key strategies for overcoming banner blindness

In-house marketing at Klarna: Interview with Elin Svahn

Campaign Examples, E-commerce, Design

Best spring display ad campaign 2019

Campaign Examples, Explainers

5 great programmatic campaigns that you need to embrace

Digital advertising

The beginner’s guide to analysing and optimising display advertising

Ad Formats

Q&A: The future of display advertising

In-house display advertising and DCO with Casumo

Ad Formats, Digital advertising

The future of display advertising: Martech webinar

Ad Formats

4 features of successful display advertising

Display Advertising

5 ways to be creative and data-driven with display advertising

Ad Formats

Display advertising trends: The 2019 infographic

Creative Management Platforms, Display Advertising, Dynamic Creative Optimisation

Is display advertising still effective?

Affiliate marketing, Ad Formats, Digital advertising

What is affiliate marketing?

Why digital storytelling is the next big thing in display advertising

Digital advertising

How Lonely Planet creates display advertising in-house

Banner Examples, Campaign Examples, Design

Best winter display ad campaign 2019

3 ways leading travel brands increase conversion

Is in-house marketing a passing trend or here to stay?

Programmatic advertising trends 2019

Creative Management Platforms

Producing dynamic travel display ads with a CMP

Best banners, Campaign Examples, Ad Formats, Design

Best display ad campaign of 2018

Creative Management Platforms

Mass-production of your travel ads with a CMP

Creative Management Platforms

How a CMP removes the pain of translating

E-commerce

8 e-commerce trends to pay attention to in 2019

Creative Management Platforms

12 reasons why travel brands need a creative management platform

Ad tech

96% of top level marketers believe that tech is driving in-house. Why?

Digital advertising

Online advertising trends to watch: 2019

7 benefits of in-house as defined by Europe’s Top Marketing Chiefs

Ad Formats

Dynamic banner ads – what they are and how they work with Bannerflow

Mad Men vs. Math Men: Finding the balance between ROI and creativity

Agile marketing

The 3 biggest barriers to in-housing: How to combat them

Is in-house marketing the new normal? 91% of decision makers agree

Creative Management Platforms, Ad Formats, Agile marketing

7 reasons why in-house display advertising powers agile marketing

Display Advertising

How travel brands can tackle cart abandonment

Campaign Examples, Ad Formats, Design

10 creative Christmas display advertising campaign ideas

Advertising trends

Digital out-of-home (DOOH) advertising trends 2019

Dynamic creative optimisation (DCO): what you need to know

Ad Formats

6 ways travel brands can benefit from dynamic ads

Telecom, Retail, iGaming, Travel, Financial Services, Trends

How can airlines capitalise on moment marketing?

In-house display ad production: getting started

Display Advertising

Google Ads Vs Google Marketing Platform: which is best for your display ads?

How to create the perfect in-house marketing team

Display Advertising

Mobile Banner Ads: The Ultimate Guide

Campaign Examples

How to market for Singles’ Day and beyond

E-commerce, Ad Formats

Key shopping days for advertisers in the countdown to Christmas

Creative Management Platforms

Why build a creative management platform?

Digital advertising, Design

Display Advertising with HTML5 – How to build responsive ads

Artificial intelligence (AI) and marketing: 2018 trends

In-house, Partnerships (Commercial/Tech)