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The Bannerflow Half-Year Performance Report

No two verticals advertise the same way. Based on 2.33 million ads and 155 billion impressions from 300+ brands, this report looks at how brands on the Bannerflow platform are approaching their digital advertising, where the strongest results are coming from, and what you can learn for your own campaigns.

What to expect

The six verticals in this report take very different routes to the same goal:

Some buy every impression they can get. Some make fewer ads and aim them tighter. Some have gone video-first.

All of them work. They just don't work the same way.

The report sets each approach against the platform average, so you can find the brands built like yours, see what their numbers look like, and take the parts that fit your own campaigns.

What you’ll find in the report

Why the verticals producing the most advertising post the lowest click rates
Where reach converts into clicks, and where it stops
How all six verticals compare on output, reach, click rate and video
Why 78% of brands make video but fewer than half are running it
What the highest-clicking campaigns have in common, whatever the vertical

If you are buying plenty of reach but not seeing it turn into clicks, this report shows where your vertical sits and what the teams ahead of you are doing differently.

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