E-book

The Bannerflow Study on Creativity and Data

The gap between data and creative performance is bigger than you think. Marketing teams are drowning in data, and still missing the mark. Based on insights from 300 marketers across the US and Europe, this report reveals why data isn’t translating into better creative, and what leading teams do differently.

84.7% of marketing teams track creative performance in real time - but many still struggle to translate insights into action

What to expect

Data is a crucial advantage for advertising campaigns, and marketing teams know it:

Dashboards are checked daily. Metrics are tracked across every campaign. Performance data is no longer the challenge.

And yet, many teams still struggle to improve results.

Having data isn’t the same as acting on it. This Bannerflow report explores the growing disconnect between data availability and creative execution, and looks into what is preventing teams from turning insights into impact.

What you’ll find in the report

Why more data hasn’t led to better creative performance for most teams
Where the workflow from data collection to creative execution breaks down
The most common bottlenecks for marketing teams when it comes to creative production
Why teams struggle to translate insights into creative decisions
What high-performing teams do differently to close the gap between data insights and creative iteration

If your team is tracking everything but still struggling to improve results, this report will help you understand why, and give you actionable directions into what to do next.

See Bannerflow in action