How Tabcorp turns hours of ad production into minutes with Bannerflow
Keira Tanko, Creative Services Manager at Tabcorp, shares how her team uses Bannerflow to keep pace with wagering, racing and major sporting event campaigns.
At Tabcorp, our creative team operates in a high-volume, fast-paced environment, delivering campaigns across wagering, racing, major sporting events and seasonal promotions. We need technology that can keep pace with that demand, and Bannerflow has become the operating system behind our digital advertising.
We've been using Bannerflow for many years, and the value goes well beyond speed. Tasks that can take hours of manual production on other platforms can be completed in minutes, and when you're producing multiple ad sizes and variations, those efficiencies add up quickly. More importantly, that time saving allows our team to focus on what really matters: testing, optimisation and improving creative performance.
Bannerflow is embedded in our designers' day-to-day workflow. The platform is intuitive, easy to use, and its built-in widgets have opened new creative opportunities. A great example was our WNBA campaign, where we used the bouncing ball widget to create eye-catching creative that stood out in a crowded digital environment.
For our performance marketing team, the ability to make real-time updates to live campaigns is equally valuable. In an industry that moves as quickly as ours, being able to optimise creative without rebuilding and redeploying assets provides a genuine competitive advantage.
As we look ahead, our focus is on raising the bar across both production efficiency and campaign performance. We're expanding our use of video in display advertising, leveraging live data to power dynamic creative, and building campaigns that remain relevant in real time. The results we've already seen reinforce that direction.
Bannerflow gives us the flexibility, speed and creative capability to continually evolve our campaigns, run more meaningful tests, and ultimately deliver stronger business outcomes.
Keira Tanko
Creative Services Manager, Tabcorp
