23% increase in post-click conversions with topical display messaging

Background

CMC Markets was established in 1989 and is one of the world’s leading online financial trading providers. The company offers a web-based trading platform and native mobile apps, enabling clients to trade on over 10,000 financial instruments across shares, indices, foreign currencies, commodities and treasuries. Their innovative and customer-centric approach has seen them win over 50 industry awards globally.

Challenges

For CMC Markets the challenge is getting its online display advertising out of the door as quickly as possible – and precisely – in multiple languages. There is also an urgent need to display topical, tactical messages across live advertising. Plus, the in-house team must be able to review metrics like CTRs, and feed this data back into banner designs.

Solutions

For CMC Markets one of the main benefits of using Bannerflow is efficiency in creative design. Its designers can now produce advanced HTML5 banners without any coding experience. By using Bannerflow’s drag and drop HTML5 widgets, its design team now adds eye-catching details to banners, allowing it to stand out in what can be a saturated digital landscape.


What’s more, from an accessibility perspective, because Bannerflow operates in the cloud, it is now far easier to share creative designs. Meaning its creative agency can help concept designs in-platform with its design team. Plus, Bannerflow’s unique ad server tag integration allows the marketing team to make changes quickly, so CMC Markets’ topical messages can be relayed at the push of a button.

Results

Bannerflow is now essential in helping CMC Markets’ marketing team to work globally. With numerous regional offices around the world, Bannerflow is enabling smooth collaboration between in-house teams and third parties. For example, issues of design, and other production choices, are reviewed effortlessly via the public showcase; which has proved an excellent way of sharing feedback among stakeholders.


CMC Markets is also able to embrace real-time updates. With Head of Display Allan Sheriff noting “topical messaging is improving conversion rates and now that we’re able to do this more often, we’re seeing increases in post-click conversions of around 23%”. Through using Bannerflow and its intuitive features, CMC Markets is achieving greater digital advertising management, at a global level.