BingoPlus speeds up iGaming creative production with Bannerflow

About BingoPlus

BingoPlus is an iGaming brand running fast-paced digital campaigns across multiple paid media channels.

With promotions changing quickly and compliance requirements shaping what can appear in every ad, the team needs to produce high-quality creatives at speed while maintaining accuracy, consistency, and performance across formats.

The Challenge

Scaling iGaming campaigns under tight deadlines

Before Bannerflow, BingoPlus relied on a more manual production process for adapting creatives across formats and channels.

Resizing and changing layouts for campaigns in Photoshop could take up to 4 days for one designer, depending on campaign complexity. Producing static images and simple animations also required separate workflows, making it harder to move quickly when multiple formats were needed for DSPs, ad networks, and OEM channels.

For an iGaming team, speed was only part of the challenge.

Campaigns also needed to meet strict ASC compliance requirements, including responsible-gaming messaging and rules around which elements could be included in ads. With compliance reviews affecting timelines, the team needed a workflow that could help them produce, update, and launch creatives faster without adding production pressure.

The Solution

Producing static, video, and GIF creatives in one platform

With Bannerflow, BingoPlus moved to a faster and more flexible creative workflow.

The team now starts with initial design work in Photoshop, then exports directly into Bannerflow for resizing, format adaptation, and experimentation. This gives the team a more efficient way to scale campaigns across different sizes and channels without rebuilding each version from scratch.

Bannerflow also brought static, video, and GIF production into one platform. Instead of using separate tools for different creative formats, BingoPlus can now produce and resize multiple creative sets in a single workflow.

Results

Faster production and greater creative experimentation

Since adopting Bannerflow, BingoPlus has significantly reduced the time needed to resize and prepare campaign creatives.

What previously took up to 4 days can now be completed in 5–8 hours, with full creative sets often ready within one day. This faster workflow helps the team meet tight campaign deadlines while giving them more room to test and optimize creative execution.

Bannerflow has also increased the team’s confidence in experimentation.

Because complete format sets can be produced more quickly, BingoPlus can run fairer and more accurate creative tests across DSP channels, where format coverage and creative volume play an important role in performance. The team can now test 2–4 design variations within a campaign and scale up to 6 creative concepts when needed.

A key learning from recent testing showed that combining static and animated creatives performed better than using either format alone, especially across DSP channels.

Key Outcomes

Production time reduced by 80%
Creative resizing decreased from up to 4 days to as little as 5–8 hours.

Creative concepts scaled from 1 to 6
The team can now test more campaign concepts and creative variations when needed.

A/B testing capacity increased by 2x
BingoPlus can create and compare more variations across campaigns without adding unnecessary production delays.

Multi-format production in one platform
Static, video, and GIF creatives can now be produced and resized in Bannerflow, helping the team turn around single or multiple banner sets in one day.