In House

How Betway Group Beats the Odds and Adapts to the Future with a Digital In-House Production Strategy
Learn how Betway Group reduced 90% production time has helped to build an in-house digital production strategy.

Bannerflow, Feb 7, 2025

9 things you need to know about the state of media buying
Media buying is at a crossroads. Here are 9 things you need to know, including: how to avoid bad practices, the move in-house, and why transparency is key.

Bannerflow, Feb 6, 2025

How If developed an in-house agency to ensure success
In this article, Migu Snäll, Art Director at If Creative Agency discusses his in-housing model, plus the barriers and benefits of a full in-house agency.

Bannerflow, Nov 19, 2024

How CMC Markets manages digital on a global scale
CMC Markets controls and creates its European display advertising in-house, using the Bannerflow creative management platform. Find out why...

Bannerflow, Nov 19, 2024

Dynamic creative optimisation (DCO): what you need to know
Dynamic creative optimisation (DCO): What is it? What are the benefits? How can you do it? We explain what you need to know and how you do it with a CMP.

Bannerflow, Oct 30, 2024

The State of In-housing 2022: A Strange and Extraordinary Year
The state of In-house marketing in 2022 is both strange and extraordinary for marketers. Join us as we go through the in-housing report.

Bannerflow, May 8, 2024

In-house marketing across countries at Elkjøp Nordic
We spoke to Marketing Technology Manager, Thomas Sourour, about spearheading Elkjøp Nordic's move to an in-house marketing strategy.

Bannerflow, May 8, 2024

How to achieve long term effectiveness from in-housing
In this article, consultant, and former Global Head of Media at Vodafone, Paul Evans, discusses how to achieve long term effectiveness from in-housing.

Bannerflow, May 8, 2024

What is moment marketing?
Create campaigns that embrace the moment, you’re far more likely to reach your target audience that way. Learn how and why to moment market.

Bannerflow, May 8, 2024

Advertising analytics helps make better banners
In this article we explore how advertising analytics can help to make better banners. In particular we focus on display optimisation.

Bannerflow, May 8, 2024