Bannerflow is now essential in helping CMC Markets’ marketing team to work globally. With numerous regional offices around the world, Bannerflow is enabling smooth collaboration between in-house teams and third parties. For example, issues of design, and other production choices, are reviewed effortlessly via the public showcase; which has proved an excellent way of sharing feedback among stakeholders.
CMC Markets is also able to embrace real-time updates. With Head of Display Allan Sheriff noting “topical messaging is improving conversion rates and now that we’re able to do this more often, we’re seeing increases in post-click conversions of around 23%”. Through using Bannerflow and its intuitive features, CMC Markets is achieving greater digital advertising management, at a global level.