Case study: Bonnier Publishing

“Bannerflow has dramatically improved the way we communicate and the way we present ourselves.”

Case study: Bonnier Publishing

“Bannerflow has dramatically improved the way we communicate and the way we present ourselves.”

Background

Background

Bonnier Publications is the largest publisher of books and magazines in Northern Europe, with over 50 regular titles. It also controls and operates more than 50 websites and specialises in cross border publishing.

From its main editorial office in Copenhagen, it organises campaigns for the entire Nordic region with bureaus and editorial offices in Oslo, Helsinki, and Stockholm. Supplying content of the highest quality to more than two million regular subscribers.

Challenges

Challenges

For Bonnier Publications, four languages, and hundreds of campaigns each year, organising and producing the required volume of display advertising in-house is simply a must. Plus, being able to publish across different markets and track campaign performance in real-time is essential.

Solutions

Solutions

Using the Bannerflow platform, the Bonnier Publications team is able to produce campaigns rapidly – at high volumes – with sophisticated variations. The intelligent and powerful ad creator enabling Bonnier Publications to create complex master creatives, that are easily scaled, as well all the many variants required for the different Nordic markets.

The design team now has more time to experiment and think about how they communicate; even using elements of storytelling within their advertising. Through animations, rich media, and video, Bannerflow is helping to expand the toolbox available to its creative team.

According to Digital Conversion Specialist, Nikolaj Foght, the platform is also improving how its performance team tracks ads. “Bannerflow helped us develop an integration that lets us keep track of everything in our system automatically. Affiliate partners can be added to Bannerflow with each partner having their own script. The whole process is much easier.”

Results

Good communication is vital and for Bonnier Publications in-house team, Bannerflow’s built-in collaboration tools are quickening work-flows and making  processes more efficient. With external colleagues now able to scale-out campaigns remotely.

Plus, for Art Director, Ole Vorm Nielsen, Bannerflow’s real-time update capability means that “if a price is wrong, or if we have to change a colour, it’s much faster”.

For Bonnier Publications, producing display campaigns has never been easier. With smooth processes, and simple work-flows helping them to do more quality campaigns. Not only that but the Customer Support offered by Bannerflow is helping make them more “confident” in producing campaigns by experimenting and growing in-house capabilities.

“Bannerflow helped us develop an integration that lets us keep track of everything in our system automatically. Affiliate partners can be added to Bannerflow and each partner has their own script. The whole process is much easier.”

Nikolaj Foght Digital Conversion Specialist

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