Dynamic Creative Optimisation (DCO)

Personalisation without design limitations

Bannerflow-Dynamic-Creative-Optimisation-Display-Advertising

Dynamic

Dynamic creative optimisation with Bannerflow is serving the right ads, to the right person, with the best creative combination.

Relevant

It’s hyper-relevant dynamic ads, at scale, with personalised and engaging designs. It is true dynamic creative that performs.

Effective

Enable truly effective dynamic creative and achieve improved campaign performance by adding Bannerflow to your DCO workflow.

Sara-Rosa

"Dynamic banners help us a lot as we can set different types of creatives and different types of strategies for different viewers."

DCO campaigns that engage

The most common mistake made by brands running DCO campaigns is that they forget the “creative” in their dynamic creative optimisation campaigns. Better ad creative means increased conversions.

For us, dynamic creative is combining dynamic content with dynamic design for each viewer. Produce thousands of real-time creatives that aren’t just simple copy, image, and CTA variations.

Combine our CMP with your DCO platform

Using Bannerflow, together with your chosen DCO platform (e.g. Google Studio), means your DCO campaigns benefit from more varieties of design and engaging interactive elements, such as video.

And the best news? All this work isn’t hard thanks to Bannerflow’s powerful HTML5 code-free editor.

Product and user journey targeting

Easily add product targeting to your display advertising with Bannerflow. Show specific products, or inspire your customers with related offers.

Better yet, display engaging ads to specific audience segments via our user journey targeting logic. All it takes is a few clicks.

For users wanting to achieve even greater ad performance, DCO is the next logical step.

Produce the ultimate display campaign