Banner builder

An introduction to display advertising editors

CMP cretive studio bannerflow 3

Banner builders are ad editors in which designers can build HTML5 creatives for digital advertising.

Usually a SaaS design tool, most Banner Builders have the same standard functionalities. These include: a centralised brand asset and font library, drag and drop functionality, appearance and layout settings, animation and motion control, etc.

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Creatives made in banner builders are exportable as many different ad formats, – not just display – such as social and digital video.

Banner builders can be standalone solutions, or features of a bigger platform, like a creative management platform (CMP).