An introduction to display advertising editors
What is a banner builder?
Banner builders are ad editors in which designers can build HTML5 creatives for digital advertising.
Usually a SaaS design tool, most Banner Builders have the same standard functionalities. These include: a centralised brand asset and font library, drag and drop functionality, appearance and layout settings, animation and motion control, etc.
Creatives made in banner builders are exportable as many different ad formats, – not just display – such as social and digital video.
Banner builders can be standalone solutions, or features of a bigger platform, like a creative management platform (CMP).