Empower designers to create personalised ads without writing a single line of code. Add real-time data, such as live odds, weather forecasts, or currencies into your ads. Boost your ROI by using retargeting technologies.
Better still! Apply dynamic creative optimisation (DCO) to produce hyper-relevant ads, which engage audience segments with tailored creatives. The more relevant the ad creative, the more likely the conversion.
“Bannerflow allows us to perform DCO using much richer and personalised ad designs. This helps our ads stand out, which is in contrast to other more rigid template-based solutions.”
One message in front of as many eyeballs as possible. Use integrated publishing and smart scaling to rollout all the ad formats you need, cheaply and fast.
Begin to experiment with different messages and publishing times. Schedule or rotate campaign creatives then use analytics to a/b test design and copy for increased performance.
Tailor ad creative to different segments using data feeds. From user journey targeting, to geo targeting and device targeting; to stocklists, sporting odds, and even the weather, etc.
This is where the magic happens. True personalisation of all ad creative, across channels and markets with copy, design, interactivity specific to the viewer. The ultimate digital campaign.
“Today, if you remain generic with your creatives, no one will click, no one will convert, and you're not going to get any customers.”
Replace generic messages, images, and video on your website with HTML5 ad placements that adjust and change, depending on the returning customer or viewer.
Add product targeting to your display advertising to show specific products, or inspire customers with offers. Or show ads to specific segments via user journey targeting.
Communicate with viewers via one-one personalisation, at scale with DCO. Use data to tailor ad content to specific audiences and increase performance.
Sara Rosa
Digital Marketing Strategist
Jose Luis Aranda
Global Digital Media Advertising Director
A dedicated customer success manager will equip your team with the skills to produce and control advanced campaigns.
Bring dynamic technologies in-house and produce personalised creatives with for better return of investment, without long lead times or loss of control.
Learn how you can work with personalisation.
Learn how your brand can benefit from greater personalisation and the use of dynamic creative technologies to increase ad performance.
In this step-by-step guide we will show you how to set-up a display advertising campaign from beginning to end using DCO.
The future of display advertising is efficient, creative, and personalised. Learn how your brand can benefit from new marketing strategies to boost results.
