Personalise your digital advertising

Produce campaigns with the right message, to the right person, at the right time, with the best creative – everytime. 

Personalise your digital advertising

Produce campaigns with the right message, to the right person, at the right time, with the best creative – everytime. 

Mass personalisation with a creative touch

Empower designers to create personalised ads without writing a single line of code. Add real-time data, such as live odds, weather forecasts, or currencies into your ads. Boost your ROI by using retargeting technologies.  

Better still! Apply dynamic creative optimisation (DCO) to produce hyper-relevant ads, which engage audience segments with tailored creatives. The more relevant the ad creative, the more likely the conversion.

“Bannerflow allows us to perform DCO using much richer and personalised ad designs. This helps our ads stand out, which is in contrast to other more rigid template-based solutions.”

Sergio Fernandez, Melia
Sergio Fernandez Digital Design and Production Specialist

Personalise with Bannerflow

Move from static advertising to the holy grail of performance, one-to-one personalisation, in four simple stages.

1. Universal messages

One message in front of as many eyeballs as possible. Use integrated publishing and smart scaling to rollout all the ad formats you need, cheaply and fast.

2. Optimised messaging

Begin to experiment with different messages and publishing times. Schedule or rotate campaign creatives then use analytics to a/b test design and copy for increased performance.

3. Audience targeting

Tailor ad creative to different segments using data feeds. From user journey targeting, to geo targeting and device targeting; to stocklists, sporting odds, and even the weather, etc.

4. One-to-one personalisation

This is where the magic happens. True personalisation of all ad creative, across channels and markets with copy, design, interactivity specific to the viewer. The ultimate digital campaign.

What types of personalisation can you do?

Using Bannerflow you can apply a range of dynamic creative solutions that keep costs low, ROI high, and connect with consumers. Here are just a few examples…

What types of personalisation can you do?

Using Bannerflow you can apply a range of dynamic creative solutions that keep costs low, ROI high, and connect with consumers. Here are just a few examples…

“Today, if you remain generic with your creatives, no one will click, no one will convert, and you're not going to get any customers.”

Max Taub, Kindred Group

Max Taub, Head of Acquisition Optimisation, Kindred Group

Onsite content personalisation

Replace generic messages, images, and video on your website with HTML5 ad placements that adjust and change, depending on the returning customer or viewer.

Product and user journey targeting

Add product targeting to your display advertising to show specific products, or inspire customers with offers. Or show ads to specific segments via user journey targeting. 

Dynamic creative optimisation

Communicate with viewers via one-one personalisation, at scale with DCO. Use data to tailor ad content to specific audiences and increase performance.

Become a specialist in personalisation

Become a specialist in personalisation

A dedicated customer success manager will equip your team with the skills to produce and control advanced campaigns.  

Bring dynamic technologies in-house and produce personalised creatives with for better return of investment, without long lead times or loss of control.

Talk to a specialist

Learn how you can work with personalisation.

Get inspired!

How to increase performance via personalisation in display advertising

Learn how your brand can benefit from greater personalisation and the use of dynamic creative technologies to increase ad performance.

The 10 step guide to dynamic creative optimisation (DCO)

In this step-by-step guide we will show you how to set-up a display advertising campaign from beginning to end using DCO.

The future of display advertising: Martech webinar

The future of display advertising is efficient, creative, and personalised. Learn how your brand can benefit from new marketing strategies to boost results.