Scoot transformed its APAC advertising operations by replacing manual workflows with dynamic, multi-market campaign automation. The result: faster launches, consistent regional branding, and over 500 HTML5 ads produced at scale.
- Category:
Creative Automation and Dynamic HTML5 Production
- Industry:
Aviation / Travel
- Solution:
Bannerflow platform for multi-market campaign management, dynamic HTML5 production, and real-time collaboration
Background
Scoot is a Singapore-based low-cost airline that operates as a fully-owned subsidiary of Singapore Airlines. Since its establishment on June 4, 2012, the airline has been offering medium and long-haul flights to various destinations across the Asia-Pacific region at affordable prices.
In 2024, Scoot was awarded the title of the world's best long-haul low-cost airline, highlighting its commitment to providing exceptional service. Scoot's catchy slogan "Because Travel Deserves Better" encourages travelers to demand more from their travel experience regardless of pricing.
Challenges
Scoot faced significant hurdles in maintaining brand consistency and efficiency within the APAC airline market. Ensuring cohesive branding across regions and languages was challenging.
Their advertising process was inefficient, involving extensive manual efforts that slowed campaign adaptations. Achieving cost and time efficiency was crucial as Scoot aimed to enhance its advertising reach without increasing expenses.
Solutions
Scoot integrated Bannerflow into their strategy, providing a transformative solution for streamlined and flexible marketing. Bannerflow enabled consistent branding across regions, accelerating their go-to-market strategy.
The platform’s real-time updates and collaboration drastically reduced the time and effort for campaign adaptations. This allowed Scoot to respond quickly to external factors. The adoption of dynamic HTML5 banners significantly increased creative outputs, showcasing multiple destinations in single ads.
Results
The partnership with Bannerflow brought substantial improvements to Scoot's advertising operations. The airline transitioned to dynamic, always-on campaigns across multiple markets, enhancing their advertising reach and responsiveness.
Workflow efficiency improved markedly, reducing campaign launch times from days to hours. Scoot produced over 500 HTML banners and maintained a consistent brand presence. This led to a sustained increase in return on ad spend (ROAS) and bolstered their market position and consumer engagement.
