Hallon increased conversion rates by 20% and doubled creative output using real-time onsite banner optimization and A/B testing.
- Category:
Creative Optimization and Onsite Personalization
- Industry:
Telecommunications
- Solution:
Bannerflow Creative Studio for real-time onsite banner creation, animation, and A/B testing
- 20%
increase in conversion rates
- 2x
creative output
- Real-time
onsite campaign optimization
Background
Hallon is a leading telecommunications provider, offering a wide range of services including mobile plans, data, and broadband. Focused on customer satisfaction and technological innovation, Hallon aims to deliver superior connectivity and value, ensuring customers stay connected effortlessly.
With a commitment to reliability and a forward-thinking approach, Hallon caters to both personal and business needs, positioning itself at the forefront of the digital communication industry.
Challenges
Hallon faced significant marketing challenges, including the need for greater efficiency, animation integration without coding, real-time strategy optimization, and measurable marketing impact. They aimed to revamp their promotional onsite marketing to increase customer engagement and enhance creative outputs.
Additionally, Hallon needed a solution to streamline workflows and make content updates more dynamic and engaging, all while maintaining a consistent brand look and feel.
Solutions
Bannerflow enabled Hallon to create and publish banners efficiently in real-time, maintaining consistency across all creatives. The Creative Studio allowed for the design of visually stunning banners without the need for hard-coded blocks in their CMS. The user-friendly interface facilitated seamless animation integration, and the A/B testing functionality provided valuable insights for strategy optimization.
Results
Hallon doubled their creative output within the same timeframe, producing more engaging content efficiently. The platform's optimization tools led to a substantial 20% increase in conversion rates.
Bannerflow brought stability to Hallon's conversion rates, empowering the team to experiment with multiple campaign versions. The user-friendly interface and dynamic capabilities transformed the customer journey on their website, enhancing the user experience and supporting personalized marketing strategies. Overall, Bannerflow played a crucial role in boosting Hallon's marketing efficiency and effectiveness.
