Operating across multiple regulated markets, Casumo needed to deliver compliant, personalized display ads at scale without slowing down production. By combining Bannerflow’s Dynamic Creative Optimization with Google activation, they now create hyper-relevant campaigns faster, with full control and flexibility across every market.
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- Category:
- Dynamic Creative Optimisation (DCO)
- Industry:
- iGaming
- Solution:
- Bannerflow DCO + Google activation for multi-market, compliant personalisation
Background and challenges
Casumo is an award-winning online casino, which operates globally in several different languages. Through design, technology, and innovation Casumo have aimed to consistently disrupt the iGaming industry – with a display advertising KPI of producing quality ads in less time. Casumo has been a customer of Bannerflow since 2012.
For Casumo’s in-house team, producing display campaigns that are compliant with strict advertising guidelines across multiple markets is essential.
Adding to this challenge is the need for the in-house team to produce hundreds of personalised and targeted banners for customers at different stages of the sales funnel every week.
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Solutions
Casumo now uses dynamic creative optimisation (DCO). Using a combination of Bannerflow’s DCO offering and Google products they are able to target specific audience segments, across the sales funnel – with variations of ad creative.
What’s more, they can apply different messages, different images, and different CTAs, across different ad designs – all within the same campaign.
Results
Casumo is more agile and data-driven in its production workflows; building quality ads, faster. They are able to use live data to A/B test all ad creative and produce hyper-relevant DCO campaigns.
Plus, issues of compliance are easily addressed. The control offered by the Bannerflow platform, enables Casumo’s in-house team to update display advertising in real-time – adapting to market requirements in an instant.
