Our Creative Management Platform
Why our Creative Management Platform?
Our creative management platform (CMP) simplifies complexity.
It removes the mystery of digital advertising. Streamlining design, improving workflows, and optimising all creative to industry standards.
It gives you complete control over ad production and distribution, saving you time and money.
Your advertising needs resolved in one platform.
If you work across multiple channels, in multiple markets, and with multiple formats, our CMP does the heavy lifting. Enabling you to be at the forefront of digital advertising.
Focus on quality and performance – no compromises, no design restrictions, and no templates.
Why do you need a CMP for dynamic creative optimisation (DCO)?
Simple, creativity drives performance.
Yet, a common mistake made by brands using dynamic creative optimisation is that they forget the “creative” element in their DCO strategy.
Use a CMP for DCO, and increase performance through the mass personalisation of engaging and interactive ad designs.
Our CMP gives you the power to:
Produce HTML5 master creatives quicker, with a drag and drop design tool.
Featuring automatic image resizing, file-size control, and text optimisations.
Plus, with code-free rich media and video solutions, we support the production of advanced creatives.
Scale out display campaigns in minutes.
Tailor your ads to any device or network. Produce variations from a single design, with assisted mass-versioning.
The more banners you build, the smarter our optimisation is, removing repetitive design tasks.
Publish directly to any ad network, with optimised script tags.
Schedule campaigns, and update banners in real-time, without the need to republish.
Our API lets you add tailored functionality and integrations. We even provide automatic fall-back options.
Our platform is designed for the way you work today: in-house, multinational, and agile.
It is cloud-based and accessible by secure two-factor authentication, anywhere.
We provide a platform that works for marketers and designers, streamlining all workflows. With in-platform translation, commenting, and sign-off.
Analyse and optimise
Campaign optimisation is at the heart of what we do.
We provide live performance analytics for all your campaigns. Measure across audiences, devices, and platforms.
Use features such as A/B testing and heatmaps to fine-tune your work.
Enable live data-driven dynamic content.
Import both first, and third-party data from your DMP. Deploy targeted advertising that is hyper-relevant to your different viewer segments.
Personalise ads at scale via data feeds and apply meaningful contextual messaging.