Global Prime is an Australian-regulated forex and CFD broker with over 15 years in the market. Giving retail traders direct access to currencies, indices, commodities, and crypto, the company has built its reputation on transparency, speed, and trust.
With operations anchored in Australia, Global Prime competes in one of the fastest-moving, data-driven sectors in financial services, where credibility is everything and every second counts.
In financial services, trust is built in milliseconds. When a trader sees an ad, the pricing needs to be accurate, the creative needs to feel credible, and the experience needs to reflect the professionalism of the brand behind it.
For Global Prime, meeting that standard was becoming increasingly difficult with the tools they had in place. Their creative process was slow and manual, making it harder to produce and scale campaigns across formats. File-size constraints limited the quality of their ads, leaving little room for motion, richness, or more engaging formats.
Most importantly, their ads were static. They could not reflect the live market data at the heart of Global Prime’s offering.
For a broker built around real-time market access, showing outdated prices was more than a production challenge. It risked weakening credibility at the very moment the brand needed to earn trust. Every static impression was a missed opportunity to prove relevance, build confidence, and acquire users at scale.
Dynamic Ads that turn live pricing into real-time credibility
Using Bannerflow's Dynamic Ads, Global Prime connected its ads directly to live market data, automatically refreshing gold, silver, crypto, and forex rates across every creative.
The result was a campaign ecosystem that stayed current without constant designer intervention, and a brand presence that reflected the same real-time accuracy traders expect from the platform itself.
Accuracy became a brand signal. Every impression showing a live price was a quiet proof point: this is a broker that operates in the real world, in real time.
Rich Creative at Scale: High-impact rich media ads, produced at scale
For Global Prime’s designer, Bannerflow opened up a new level of creative possibility. Transparent video with native WebM compatibility, HTML5, rich media, and interactive formats could all be built in one platform, without writing a line of code.
At the same time, Bannerflow removed much of the production overhead that typically comes with richer ad formats. Automatic asset compression and drag-and-drop tools made building easier, while preset widgets and master creatives made it simple to scale campaigns across sizes and formats.
The result was high-quality, rich media advertising with motion, depth, and interactivity, produced consistently and at scale. Ads could refresh automatically and stay current without constant designer input, freeing the team to spend less time on production maintenance and more time on creative thinking, campaign optimisation, and strategy.
In 12 months using Bannerflow, Global Prime’s parent company achieved a 52% increase in CTR, driven by stronger creative quality, dynamic content, and a more efficient production workflow.
Production speed improved by 40%, while the live connection between Bannerflow and their DSP removed the need to manually export each individual ad. With real-time analytics and conversion tracking embedded into their workflow, the team can now monitor performance as campaigns run and make informed decisions on creative and strategy without waiting for reporting cycles.
Brand consistency at scale is no longer an aspiration; it is part of how the team works. Transparent video and live market pricing now come together to create ads that look credible, feel current, and build recognition in a market where trust is the deciding factor.
CTR increased by 52%
Global Prime's parent company grew CTR by 52% over 12 months, driven by richer formats, dynamic content, and a more efficient production workflow.
40% faster production
Ad creation is significantly faster, helping the team iterate, update, and launch campaigns with far less manual effort.
Live updates, faster campaign management
The team can keep ads relevant in fast-changing financial markets without manually rebuilding every variation.
Dynamic content at scale
Live market pricing feeds allow campaigns to update automatically in real time using a single creative template.
One workflow, fewer tools
HTML5, rich media, interactive ads, and transparent video, all produced in a single platform without tool-switching.
Beyond the platform itself, Bannerflow’s support has played an important role in Global Prime’s experience. The team has been able to get questions answered quickly, often on the same day, helping them keep work moving when campaign timelines are tight.
With a dedicated contact in their time zone, collaboration has felt easier, faster, and more responsive. It is the kind of partnership that becomes especially valuable when teams are scaling campaigns quickly and need confidence that support is close at hand.
With Bannerflow, Global Prime has moved beyond a static, tool-heavy production process and into a fully integrated creative automation workflow. One that keeps their ads current, their production efficient, and their creative aligned with the speed of the markets they operate in and the traders they serve.