Coop Denmark is one of the country’s largest retail groups, operating a nationwide network of grocery stores and running frequent promotional campaigns to attract customers into stores.
Digital advertising plays a central role in achieving this goal, helping the brand maintain visibility in the market and drive weekly store visits.
Coop launches new marketing campaigns almost every week, often requiring multiple creative variations and mid-flight updates.
Previously, the team relied on manual production processes and rigid templates, which made it difficult to adapt creative concepts quickly or scale campaigns across multiple channels.
At the same time, digital advertising is one of Coop’s most important drivers of in-store footfall, meaning campaigns need to go live quickly, maintain reach and frequency, and run seamlessly across platforms.
Another major challenge was creative flexibility.
With new concepts launching frequently, the team needed a system that allowed them to easily modify templates and experiment with new ideas.
By implementing Bannerflow, Coop Denmark gained a flexible creative automation platform that enables the team to produce once and scale campaigns across multiple channels.
Designers create templates that can easily be adapted for different formats and platforms, removing the need to rebuild assets for each channel.
Coop now produces campaigns across a wide range of touchpoints, including:
This omnichannel production approach allows the team to maintain consistent messaging across the entire customer journey.
“When we create a template, it’s easy to produce it across different channels. We don’t have to produce it for each channel separately.”
Klaes Simonsen, Senior Digital Strategist, Coop Denmark
Since adopting Bannerflow, Coop Denmark has significantly improved the speed and efficiency of its campaign production.
The team can now schedule creative changes mid-week and manage multiple campaigns simultaneously without increasing production workload.
By reducing manual production work, Coop’s marketing teams can focus more on optimizing campaigns and analyzing performance instead of building creatives.