Dynamic remarketing is a powerful way of enabling greater precision and efficiency within your advertising campaigns. It helps you re-engage users on a personalised level, based on their past online interaction with your brand.
Remarketing targets existing audiences with general ads relating to your website. However, dynamic remarketing goes one step further and retargets audiences with ads featuring the exact product or service they viewed on your site.
But how can dynamic remarketing be effectively deployed, and how can it accelerate performance?
Besides providing customers with a direct path back to your website to complete a purchase, dynamic remarketing requires efficient processes across your whole marketing machine.
In this blog, we will explore the various benefits of dynamic remarketing and how you can use it to overcome some common challenges in your advertising strategy.
The short answer is that dynamic remarketing encourages visitors back to your website to convert at a better rate than other forms of remarketing.
Latest stats show that only 2% of website visitors convert during their first visit to a website, so enticing them back is very important. Dynamic remarketing ads target four types of visitors, with each group varying in the likelihood of being enticed to click through and return to convert.
These groups range from the following:
Retargeting customers can also benefit your budget; clicks on remarketing adverts can be up to 8 times cheaper than on traditional ads. Moreover, the all-important click-through rate (CTR) further proves the importance of retargeting campaigns. It’s estimated that CTR for ads targeting users who have previously shown explicit interest in a product is ten times higher than typical display ads.
That lays out the case for audience retargeting, but what about dynamic remarketing as a strategy? The importance lies in the look and feel of such ads and their sophistication.
Firstly, let’s examine user experience when it comes to dynamic ads.
Recent stats show that users are far more receptive to remarketing ads than they are to any other form:
These two stats show that dynamic remarketing allows you to communicate with the audience in a way that they are receptive to, and they are likely to be influenced by it.
Better communication and increased consideration equal a higher likelihood of the user clicking through and completing a purchase.
At the heart of a successful campaign is video.
Much like the success of display ads hinge on creative and engaging assets, dynamic remarketing campaigns often perform at their best when video is at its heart. Results from our latest in-house ad analysis with gathered data from Bannerflow’s platform, reviewing over 1 billion ad impressions, confirm as much.
Video outperforms every other medium across the board. This is the same across all the key sectors our ads originate from, be it telecoms, travel, B2C or finance.
Within the wider industry, video is shown to increase CTR within ads. Figures from Adobe show that viewers are 1.81 times more likely to complete a purchase if they engage with a video ad compared to a static ad.
Our latest data back up such findings:
Now that we have established video performs exceptionally well within dynamic remarketing campaigns, let’s glance at the various video ad options available.
The most impactful video ads don’t just capture user attention; they also persuade the user to complete the desired action.
Here’s how to ensure your ads are delivering the best CTR for your video ad campaigns:
In essence, dynamic remarketing and video ads redefine digital marketing effectiveness. Incorporating video into your dynamic remarketing strategy captivates and significantly enhances engagement and conversion rates. This approach, underpinned by personalisation and efficiency, directly addresses the challenges of re-engaging audiences in a competitive digital landscape.
Adopting dynamic remarketing with video content is a proven pathway to elevate campaign performance and foster deeper consumer connections. This strategy offers a compelling solution for advertisers aiming to maximise reach and impact, blending innovation with practicality.
You unlock superior engagement and conversion opportunities by strategically integrating dynamic remarketing and video ads into your advertising campaigns, setting a new standard for digital marketing excellence. Embrace these insights to optimise your marketing efforts, ensuring they resonate with your target audience and drive meaningful results.