The State of In-housing 2020 — Defining how marketing teams evolve

The State of In-housing — Brought to you by Bannerflow and Digiday


In-housing of marketing operations is no longer just a passing trend for brands. It's a "way of life".

This exclusive report charts the impact of in-housing on creativity, transparency, data, agencies, and other key marketing functions.

By downloading this report, you will discover:

  • The top 5 skills brands have brought in-house

  • How in-housing is impacting creativity and ROI

  • Plus, much more...

Featuring exclusive interviews with Sky, Getty Images, Telenor, and News UK.

The report forecasts how in-house marketing will develop over the next 12 months, and how it has changed since 2019.

Download the 2020 report

Simply fill in your details to download the report!

"We know that being relevant and reactive is the best way to communicate with our audiences, so having all this expertise right next to us in the office is invaluable."
Lynne Fraser
Head of Brand and Campaigns, The Times and The Sunday Times


Archive: Read the 2019 report

Archive: Read the 2019 report

In 2019, we created the first State of In-housing report after asking 200+ European marketing decision makers about the biggest benefits and barriers of in-house marketing.

Read the report, including exclusive interviews from Lucozade Suntory, Direct Line, and Rovio.