As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take marketing capabilities in-house.
We surveyed over 200 marketing decision makers from brands, in-housing agencies and consultancies in Europe to uncover the real truth about in-housing!
Download this report to discover:
The effects of advertising technology on taking control of marketing operations
The biggest benefits and barriers of in-housing
What the future looks like for the in-housing trend
Exclusive commentary from Lucozade Suntory, Direct Line and Rovio - amongst others
Simply fill in your details to download the report!
Discover the impact of in-housing on creativity, transparency, data, agencies, and other key marketing functions. Learn how it will develop over the next 12 months, and how it has changed since 2019.