29th May 2018
Digital agency network Mirum and adtech company Bannerflow joins forces in new global partnership
The digital agency network Mirum and adtech company Bannerflow teams up in new global partnership to ensure high quality creative output and time savings for Mirum clients worldwide.
Mirum Agency joins forces with Swedish Creative Management Platform (CMP) Bannerflow to provide the Bannerflow CMP to Mirum’s clients worldwide. As the first partner in Bannerflow’s new partnership program, Mirum will provide top class creatives to clients across all markets. Using the Bannerflow platform, Mirum can provide both a higher level of creative as well as make significant time savings for their clients.
Nicholas Högberg, CEO of Bannerflow
“We are proud to have Mirum on board as our first partner. Being a truly new breed of agency Mirum understands that the traditional agency model will become obsolete, and that advertisers are facing new challenges that need to be solved in new ways. In today’s landscape, advertisers demand effective and inspiring creatives, a quick time to market, full flexibility, and real-time optimization, in order to guarantee results from their digital campaigns. With more data comes more optimization. Therefore, better creatives and scalability are key. This partnership together with Mirum and their clients, will enable us to take our platform and the industry to the next level.”
Robin Bade, CEO Mirum Europe
”It’s a part of our DNA to question conventional ways of doing things. For the agency model to be relevant to clients moving forward we must decrease our time to market and adopt ways of working that allow us to become data driven and not just data focused. The partnership with Bannerflow allows Mirum to take a step forward on this journey.”
Mark Tierney, Chief Technical Director at Mirum
“Joining forces with Bannerflow is a natural step for us to take. Our focus is always on high creative output and that’s where we as an agency can make a real difference for our clients. With Bannerflow we will be able to support brands across markets and languages, putting time into the creative rather than production. Bannerflow is a market leader in the CMP space and provides an outstanding user experience.”
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