Case study: LeoVegas
"Bannerflow is every designer and affiliate team's best kept secret."
Since 2012, LeoVegas has gone from an unknown brand, to the fastest growing mobile gaming company. LeoVegas' vision is to be No.1 in mobile gaming and this is characterised by award-winning innovation and continued growth.
Sliema, Stockholm, Västerås, Växjö
What drives LeoVegas is innovation and strong growth. It prides itself on creating the greatest gaming experience for mobile devices. With the industry’s most prestigious awards under its belt, and a “mobile first” approach, LeoVegas’ aim is to take iGaming to new heights.
LeoVegas works in many markets but it can be a challenge to organise and handle simultaneous campaigns for different regions and clients. Being able to publish campaigns across markets, and track them effectively, all within the same platform was a must.
Bannerflow helped LeoVegas to stay on top of its marketing assets. In particular, Bannerflow’s scheduling tool makes planning ahead much less challenging for LeoVegas. Monitoring campaigns, across languages, markets, and products, is a far simpler task. Plus, it provides the possibility to launch multiple campaigns at the same time.
By using the Bannerflow platform, LeoVegas can also modify banners directly in their affiliate platform, NetRefer, in real-time. This allows LeoVegas to monitor clicks, impressions and CTR for each banner. Giving them the advantage of quickly adjusting design and copy according to campaign performance or client need. This feedback loop has helped improve the results of campaigns and is a function they expect to use further in the future.
What’s more, according to LeoVegas another benefit of the Bannerflow platform is usability. Building banners, modifying them, adjusting them, swapping text, and publishing is easy. Plus, small changes to a banner’s design can be performed by LeoVegas’ affiliate team releasing the design team from unnecessary extra workload.
Award-winning efficiency and flexibility
According to Gloria Cereda, Account Management Team Lead at LeoVegas, Bannerflow has changed the way LeoVegas works by: “increasing LeoVegas’ efficiency in design and campaign planning”. This flexibility allows them to focus on tailoring marketing efforts. For example, its affiliate team can respond to an affiliate request quicker – with modified assets supplied in less than an hour. Resulting in better partner relationships. Which, combined with other improvements to its program, has aided LeoVegas. It won the prestigious Digital Acquisition Program of the Year at the Global Gaming Awards in Las Vegas.
“Bannerflow is every designer and affiliate team's best kept secret. We are very satisfied with the system and we will definitely keep using it in the future.”
To sum up
For LeoVegas’ Gloria Cereda, Bannerflow has proved a worthy investment: “creating banners is easy as the tool is very versatile. Ad production time has decreased significantly”. This has allowed its design team to focus on higher quality banners, exciting effects, and different formats. “It’s easy to understand how this has led to an increased conversion and CTR rate”. A perfect end result.
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