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Key insights, best practices, and essential interviews – learn what you need to stay ahead of the competition.

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The Future of Programmatic Advertising: 5 Biggest Trends to Know About in 2024

Advertising trends, Programmatic Advertising, Featured

5 min read

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Interview: Scoot Airlines - Scaling Up Advertising with Bannerflow

Advertising trends, Digital advertising, Dynamic Advertising

Interactive Ads in 2024: Engaging Audiences Creatively

Ad tech, Advertising strategies, Personalisation

The Era of Hyper Personalisation: Redefining Customer Experience

Advertising trends, Programmatic Advertising, Featured

The Future of Programmatic Advertising: 5 Biggest Trends to Know About in 2024

Retail, Success Stories, Digital Out Of Home, Interview

Interview: Mastering Digital Engagement with Bannerflow - Insights from Elkjöp

Video Advertising, Social Media Advertising, Featured

Short-Form Video: Tips & Tricks to Drive Engagement

Trends, Social Media Advertising

The Latest Updates on Social Media Platforms - Edition Ten

Social Media Advertising, TikTok

Master the TikTok Algorithm: 5 Essential Strategies for Success

Social Media Advertising, Featured, TikTok

Maximise TikTok Ad Success: 9 Proven Tips for Higher Engagement

Digital advertising, Advertising strategies, Trends

Bannerflow Insider - Digital Advertising Updates For 2024

Advertising trends, Trends

Key Trends For Marketers in 2024

Digital advertising, Advertising strategies

The Crucial Role of Attention and Emotion in Digital Marketing

Data-driven, Contextual targeting, Ad tech, Dynamic Creative Optimisation, Featured

Cookieless Future: Strategies for Adapting to the New Era of Online Tracking

Advertising trends, Digital advertising, Display Advertising, Programmatic Advertising, Trends, Featured

Understanding Google's Search Generative Experience (SGE)

iGaming, Social Media Advertising, Featured

Interview: Harnessing Social Dynamic Ads for Enhanced Customer Experience

Advertising, Trends

The Importance of Brand Purpose in Advertising

Advertising, Trends, Social Media Advertising

The Latest Updates on Social Media Platforms - Edition Five

Display Advertising, Dynamic Creative Optimisation

From Global to Local: How Personalised DCO Content Wins Every Time

The Secret to Great Display Campaigns: Saxo Bank & Komponent

How to increase performance via personalisation in display advertising

Advertising, Advertising trends, Digital advertising, Retail, Trends, Featured

What is Retail Media? An Introduction

Advertising, Digital advertising, Ad tech, Advertising strategies, Retail, Trends

Retail Media - Best Practices for Success

Advertising, Digital advertising, Ad tech, Advertising strategies, Retail, Trends, Featured

Retail Media: The Future of Advertising

Advertising, Trends, Social Media Advertising, Featured

The Latest Updates on Social Media Platforms - Edition Six

Trends, Social Media Advertising

The Latest Updates on Social Media Platforms - Edition Four

Creative Management Platforms, Dynamic Creative Optimisation, Programmatic Advertising

Maximise Personalisation with Creative Management Platforms: A Guide

Creative Management Platforms, Explainers, Programmatic Advertising

Unveiling the Power of Dynamic Creative Optimisation

Success Stories

Bannerflow & Kaizen: Boosting Gaming Revenue 2000% During FIFA World Cup

Programmatic Advertising

AI in Ads: How Meta, Google, Amazon & Microsoft Are Adapting

Creative Management Platforms, Display Advertising, Dynamic Creative Optimisation

How to Optimise Your Ad Creatives for Success

Design

2023 Design Trends: Unveiling Dynamic Visual Experiences for Brands

Success Stories

2000% Increase in Gross Gaming Revenue During FIFA World Cup Campaign

Programmatic Advertising

What Is CTV & Why Is It the Future of Programmatic Advertising?

Display Advertising

Google Optimize Sunsetting: What it Means for Advertisers

Display Advertising

5 E-Commerce Display Advertising Tips

Banner Examples, Campaign Examples, Display Advertising

4 Ways to Improve Your Banner Ad Design

Social Media Advertising

How to Strategically Use Social Media to Drive a Digital Transformation

In-house, Partnerships (Commercial/Tech)

Creative Marketing: A 5 Step Guide – and Why It Matters

Programmatic Advertising

The Challenges of Programmatic Advertising

Success Stories

How Bonnier News Brand Studio Helps Customers Reach Audiences Online

Ad Formats, Social Media Advertising

Social Media Strategies to Boost Your Engagement

Programmatic Advertising

4 Reasons for Using Programmatic Advertising

Banner Examples, Programmatic Advertising

Why Now Is the Time to Embrace Programmatic Creative

In-house, Partnerships (Commercial/Tech)

Marketing With Fake News: A Dangerous Game

Creative Management Platforms, In-house, Partnerships (Commercial/Tech), Dynamic Creative Optimisation

What Are the Benefits of Cloud-Based Advertising?

In-house, Partnerships (Commercial/Tech), Display Advertising

How Affiliate Marketers Can Make Rich Media Ads Work

Creative Management Platforms, Display Advertising, Dynamic Creative Optimisation

7 Reasons Why You Have to Start Building HTML5 Rich Media Ads

Dynamic Advertising

The Simple 10 Step Guide to Dynamic Creative Optimisation (DCO)

Digital Out Of Home

How one of Sweden’s most read newspapers got noticed with Dynamic Digital out-of-home (DOOH)

Social Media Advertising

The Latest Updates on Social Media Platforms - Edition Two

Social Media Advertising

The Latest Updates on Social Media Platforms - Edition One

Programmatic Advertising

What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

In-house, Partnerships (Commercial/Tech)

Measuring Marketing ROI – How to Calculate for Success

Top Challenges and Focus Areas for Marketers in 2023

Ad monetization

Five Martech Trends for 2023

Ad monetization

Choose the Right MarTech Tool for Your Business

Video Advertising

An introduction to Video on Demand (VOD): AVOD, SVOD & TVOD

Digital advertising

A Guide to Increasing Video Advertising Engagement

Video Advertising

Interactive video and the future of mobile video advertising

Digital advertising

Preparing for a Cookie-less Future: What Digital Marketers Need to Know

Digital advertising

How to future-proof your programmatic strategy

Digital advertising

The Revolution of Programmatic: Digital Out Of Home Advertising (DOOH)

A guide to audience targeting for personalised advertising

How Rootz increased their Net Gaming Revenue by up to 100%

Display advertising CTRs and what these mean for your industry

The impact of mobile vs desktop display advertising for your industry

Display Advertising

How To Accelerate Performance Using Dynamic Remarketing

How Betway Group Beats the Odds and Adapts to the Future with a Digital In-House Production Strategy

Trends

Five Marketing Trends You Should Have Implemented By Now

The Future’s Digital: Reimagining Retail Through Digital Transformation

Digital advertising

Driving Digital Transformation in the Busy World of iGaming

Digital advertising

Six reasons why social media advertising is better than traditional advertising

Banner Examples, Campaign Examples, Ad Formats, Social Media Advertising

7 Great Social Media Advertising Campaigns

Digital advertising

Why You Should Advance Your Digital Marketing Strategies

Digital advertising

Embracing Digital Transformation for the Future of Travel

B2B social media, B2B advertising strategies, Advertising strategies

Social media advertising strategies for B2B

Evolving your Brand Effectively with the Power of In-House

Trends

7 Marketing Trends to Jump on in 2022

5 Vital Reasons to Upskill your Marketing Team

Best banners, Best banners ads, Banner Examples, Campaign Examples, Digital advertising

Best Display Advertising Campaign of 2021

Digital advertising

Four key social media advertising trends for 2023

Digital advertising

Online Advertising Trends to Look Out For in 2023

Programmatic Advertising Trends: 5 Key Trends to Know About in 2023

Trends, Digital Out Of Home

4 Essential DOOH Advertising Trends You Need to Know | 2022

Blog category

Display Advertising Trends 2021: Key Stats and Insights

Banner Examples, Campaign Examples

Car Advertising Campaigns: The 7 Most Effective of All Time

Campaign Examples, E-commerce

E-commerce Advertising Campaigns: The 5 Best of All Time

Blog category, E-commerce

6 top e-commerce display advertising ideas

Banner Examples, Campaign Examples, Telecom, Retail, iGaming, Travel, Financial Services

Travel Marketing Campaigns: The 7 Best of All Time

8 Ways Display Advertising Can Help Travel Advertisers

Best banners, Best banners ads, Banner Examples, Ad Formats, Design

Display Advertising: Best Banner Ads Examples

Data-driven

A Guide to Data-Driven Marketing and Big Data Marketing

Creative Management Platforms, Telecom, Retail, iGaming, Travel, Dynamic Creative Optimisation, Financial Services

The Essential Marketer’s Guide to Advertising in Gaming

Campaign Examples, Digital advertising, Design

Gaming Advertising Campaigns: The 7 Best of All Time

In-house, Partnerships (Commercial/Tech)

Digital Transformation Strategy and Framework Guide

What Is Digital Transformation?

Display Advertising, Telecom, Retail, iGaming, Travel, Financial Services

How Saxo Bank transformed its display advertising

Ad Formats, Ad publishing

The essential guide to publishing display advertising using Google

10 essential types of personalisation in display advertising

In-house, Partnerships (Commercial/Tech)

7 ways to increase marketing ROI by combining creativity and data

Creative Management Platforms

What is a Creative Management Platform (CMP)?

Digital out-of-home (DOOH) advertising trends | 2020

Campaign Examples

Best display advertising campaign: Meliá Hotels International

In-house, Partnerships (Commercial/Tech)

Contextual Targeting in Advertising: The Next Big Trend Revisited

E-commerce

Onsite DCO: The next step for dynamic creative optimisation and e-commerce?

Design

How Three Sweden designs impactful HTML5 display advertising

Ad Formats

Display advertising: glossary of key acronyms and terms

Display Advertising, Telecom, Retail, iGaming, Travel, Financial Services

A telecom marketer’s guide to mastering display advertising

Best display advertising campaign: Elko

Campaign Examples, Ad Formats, Design

8 steps to create the perfect Black Friday banner campaign

Creative Management Platforms

Dynamic in-house display advertising with Kindred Group

Telecom, Retail, iGaming, Travel, Financial Services, Success Stories

How Meliá Hotels International Produces DCO Display Advertising in-House

Agency dependency, Campaign Examples, Ad Formats

Paradox and Gamer Creative: Transparency in advertising

What is programmatic creative?

How Tre Creative Agency stays ahead with in-house display advertising

Ad Formats, Design

How DC Thomson Media achieve creativity in display advertising

Brand safety, Ad Formats, Design

4 key strategies for overcoming banner blindness

In-house marketing at Klarna: Interview with Elin Svahn

Campaign Examples, Explainers

5 great programmatic campaigns that you need to embrace

Digital advertising

The beginner’s guide to analysing and optimising display advertising

In-house display advertising and DCO with Casumo

Ad Formats

4 features of successful display advertising

Display Advertising

5 ways to be creative and data-driven with display advertising

Creative Management Platforms, Display Advertising, Dynamic Creative Optimisation

Is display advertising still effective?

Affiliate marketing, Ad Formats, Digital advertising

What is affiliate marketing?

Why digital storytelling is the next big thing in display advertising

Digital advertising

How Lonely Planet creates display advertising in-house

Creative Management Platforms

How a CMP removes the pain of translating

7 benefits of in-house as defined by Europe’s Top Marketing Chiefs

Creative Management Platforms, Dynamic Advertising, Dynamic Creative Optimisation

Dynamic banner ads – what they are and how they work with Bannerflow

Display Advertising

How travel brands can tackle cart abandonment

Campaign Examples, Ad Formats, Design

10 creative Christmas display advertising campaign ideas

Creative Management Platforms, In-house, Partnerships (Commercial/Tech), Dynamic Creative Optimisation

Dynamic creative optimisation (DCO): what you need to know

Ad Formats

6 ways travel brands can benefit from dynamic ads

Display Advertising

Google Ads Vs Google Marketing Platform: which is best for your display ads?

How to create the perfect in-house marketing team

Display Advertising

Mobile Banner Ads: The Ultimate Guide

Digital advertising, Design

Display Advertising with HTML5 – How to build responsive ads

Creative Management Platforms, Ad Formats, Ad creation

Top 10 Bannerflow hacks for ad creation

Ad Formats

5 ways to improve your ad click–through rate

Ad Formats

All you need to know to A/B test your display ads

In-house, Partnerships (Commercial/Tech)

7 great tips to creating effective landing pages

Trends, Digital Out Of Home

The trends in DOOH that you need to know about right now

In-house, Partnerships (Commercial/Tech)

7 facts why in-house is the future of digital marketing

Banner Examples, Campaign Examples

Advertising Campaigns: 7 Great FIFA World Cup Ads

In-house, Partnerships (Commercial/Tech)

9 things you need to know about the state of media buying

In-house, Partnerships (Commercial/Tech), Dynamic Advertising

9 powerful things marketers can do with dynamic creative

Creative Management Platforms, In-house, Partnerships (Commercial/Tech), Dynamic Creative Optimisation

What are DMPs? And why you need to combine DMPs with DSPs

Creative Management Platforms

How using heatmaps makes better banners

Banner Examples, Campaign Examples

Father’s Day: 7 of the Greatest in the World

Display Advertising

What you need to know about feeds and dynamic banners

Creative Management Platforms, Ad Formats

The truth about translation: it’s more important than you know

Ad Formats, Design

How to design a banner ad

In-house, Partnerships (Commercial/Tech), Display Advertising

A/B testing display ads: The easy way

In-house, Partnerships (Commercial/Tech)

Brand Safety: The Ultimate Guide

Ad Formats, Telecom, Retail, iGaming, Travel, Financial Services, Social Media Advertising

7 Great Sports Marketing Campaigns

Banner Examples, Campaign Examples, Ad Formats, Design

Valentine’s Day Advertising: Tips and Inspiration

In-house, Partnerships (Commercial/Tech)

7 magnificent ways to fail at retargeting (and how to avoid them)

Digital advertising

Marketing Tools: 5 Essential Ones to Make Your Life Easier

The most effective ways to advertise your e-commerce business

Digital advertising

11 Awesome Ideas For Your Next Retargeting Ad Campaign

Metrics for Measuring Ads: A Guide to Success

In-house, Partnerships (Commercial/Tech), Trends

How Pokemon GO and Augmented Reality are changing marketing

Ad Formats

How to optimise your banner ads

Ad Formats, Design

5 tips on designing mobile banner ads

Trends

How Virtual and Augmented Reality are changing advertising

Design

Creative Banner Design – A Step by Step Guide

7 Tips to Create Your Most Effective Landing Page

What Are the Challenges with Programmatic Advertising?

Creative Management Platforms, Dynamic Creative Optimisation, Video Advertising

Video Banner Ads: A How-To Guide

Display Advertising

How to Create a Winning Display Advertising Strategy

Copy That Sells & How to Write It

In-house, Partnerships (Commercial/Tech)

8 ideas for optimising landing pages

Banner Examples, Campaign Examples, Display Advertising

How to Create Traffic-Driven Display Advertising Campaigns That Convert Every Time

Banner Examples, Campaign Examples, Telecom, Retail, iGaming, Travel, Financial Services

The Bannerflow Blog

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