Microlocation Marketing: how it can change the way we shop
Microlocation marketing, or beacon marketing as it’s otherwise known, has been experimented with in the past few years but hasn’t yet taken off in a huge way. Retailers are starting to figure out the value though, and there’s real potential for companies to marry their in-store and online presence, rather than have them compete against each other.
As smartphones become ever more sophisticated, and shoppers become savvier in their never ending hunt for a bargain, microlocation marketing begins to make a lot of sense. Here, we present a potential buyer’s journey in a store that has integrated beacons and integrated its online store with the physical one.