It’s Black Friday week. Your team has been working on an ad campaign for some time now. You’re sure this is going to be an impactful campaign. But the deployment day is approaching, and the ads aren’t ready yet. Was your team too optimistic about their capacity? Was the deadline too tight? Before you look into those questions, it might be time to assess if you’re taking advantage of your automation tools to help your marketing team boost their productivity.
Creative automation has the power to support your teams and become their most powerful productivity ally. But how can your team make the best use of your creative automation tools? Let’s see what your creative automation tools can help with when it comes to team productivity, and how to achieve that:
One ad, 10 different sizes, 3 formats, 7 messaging variations? The work adds up. And it’s a lot of repetitive work that can be done a lot faster and easier with creative automation tools.
Your team can use templates and dynamic layouts to generate variations of a creative a lot faster. This way, they will do size and format variations in minutes, not hours. And the messaging will be easier and faster to adjust, too.
You’re ready to go live with your campaign and your team realizes there’s a minor spelling mistake in the messaging. 200 creatives need to be corrected. And the campaign falls back.
Most teams have been there once or twice. But creative automation can help. Apply brand guides programmatically to both ensure brand consistency and eliminate errors. And since mistakes are inevitable, use a creative automation platform that allows you to apply changes to all format variations at once. This way, your designers will be able to correct mistakes faster.
Are you operating in multiple markets? Manual translations can take a toll on your team’s workload. Opt for a creative automation platform that allows you to translate automatically to multiple languages. This way you’ll lighten your team’s workload and you’ll deploy your campaigns significantly faster.
Take advantage of your creative management platform by using it for all stages of ad creation. From managing creative briefs to creating your assets, reviewing all material, and approving the creatives, make sure your team works in your creative management platform.
Ad campaigns are usually large, especially when you operate in multiple markets. And most of them are significantly time-sensitive. Teams often find themselves under a lot of pressure. The result? Collaboration suffers - and when that happens, both the team morale and your campaign deadlines suffer. It’s important to help streamline your team’s collaboration. Luckily, creative automation tools can assist you with that, too.
Opt for your team to work in a creative management platform in which multiple users can comment, edit, and approve creatives simultaneously. This way you’ll reduce review times and eliminate frustrating back-and-forths that exasperate your teams. Assign roles, permissions, and tasks within the platform to ensure clarity and accountability, so that no one is confused about their role in the campaign or the deadlines. You can also use dashboards and timelines to monitor progress, deadlines, and stakeholder involvement, eliminating unnecessary stress and helping both yourself and your team focus on what matters: strategic decisions and true creativity.
Now that you know how to use creative automation tools for your team’s productivity, it’s time to start applying these changes to your team’s workflow. If you already use a creative automation platform, make sure you start utilizing its features to make the most out of its collaboration capabilities. Remember to set collaboration KPIs and revisit them after a set amount of time, so you can assess whether your creative automation platform was as helpful as you expected.
If it turns out that your platform fell short, or if you haven’t adopted one yet, it might be time to look deeper into which platform is ideal for you. Have a look at how Bannerflow can help your team here.